Amazon: Key Statistics and Figures (2024)

General Amazon statistics

1. E-commerce market share

Amazon is one of the largest e-commerce sites in the world and was voted the preferred e-commerce site for shoppers in the United States.

Here are the most recent statistics on Amazon's e-commerce market share. (Source: Visualcapitalist.com)

• Amazon currently has more than 39.7% of the e-commerce market share in the United States, making it by far the market leader. (Source: eMarketer)
• eBay came in second with a 6.1% market share, followed by Walmart at 5.3% and Apple at 3.9%. (Source: eMarketer)
• In 2021, Amazon net sales reached $386 billion, an increase of 38% over the previous year. (Source: Amazon)
• Amazon currently accounts for approximately 12% of all retail sales in the U.S., whether online or in-store. (Source: Digital Commerce 360)
• During the pandemic, Amazon experienced unprecedented growth, with online sales increasing by 44% in 2020. (Source: Digital Commerce 360)

It is clear that Amazon's dominance in the online retail world is unquestionable.

The company continues to grow and strengthen its market leadership position, especially since the pandemic that boosted online sales.

These figures highlight the importance for brands to take Amazon's presence into account in their e-commerce strategy.

2. Net sales

Amazon, the e-commerce giant, recorded impressive financial results in 2021 despite the challenges of the pandemic. In this section, we're going to explore the latest Amazon net sales data. (Source: Aboutamazon.com)

• In 2021, Amazon had net sales of $469.8 billion.
• This performance represents an increase of 22% over the previous year, an increase of over $83.7 billion.
• Amazon's core businesses, such as online retail sales, cloud computing services, and advertising, contributed to net sales growth.

The latest Amazon net sales data shows continued business growth despite the economic challenges of the pandemic.

Amazon's diverse business activities have contributed to this growth, making the company one of the largest and most influential players in e-commerce.

3. Net profit and brand value

Amazon has grown rapidly in recent years.

In 2021, Amazon saw net sales increase by 22% to $469.8 billion.

• Amazon's overall net income reached $33.36 billion in 2021, an increase of $12.06 billion in a single year. This growth is due not only to retail sales, but also to Amazon web services and other businesses like online and offline grocery stores. (Source: Statista.com)
• Amazon's brand value exploded to $683.85 billion, putting Amazon ahead of renowned companies such as Microsoft and Google. (Source: Statista.com)
• Reasons for Amazon's success include streamlined communication, a great user experience, and superior customer support.

Amazon continues to thrive thanks to its ability to adapt to market changes and meet the needs of its customers. Its dominance in the e-commerce market is undeniable, and it is likely that Amazon will continue to play a key role in the future of online commerce.

4. Unique visitors, overall net revenue

Amazon is one of the biggest companies in the world, but how is it doing in different aspects of its business?

• Although it is only fifth in terms of monthly unique visitors, Amazon remains an e-commerce giant in the United States, with over 223 million unique visitors per month in January 2022. (Source: Statista.com)
• Amazon net sales grew 22% in 2021, reaching $469.8 billion. This represents an increase of over $83.7 billion over the previous year. (Source: Statista.com)
• Amazon's overall net income also increased significantly by $12.06 billion in 2021, reaching $33.36 billion, thanks in particular to Amazon web services, online and offline grocery stores, and retail sales. (Source: Statista.com)
• Amazon's brand value is estimated at $683.85 billion, placing it significantly ahead of companies such as Microsoft and Google.
• Ad sales are one of Amazon's strongest areas, with revenue of $31.16 billion in 2021, more than $11 billion more than the previous year. That's about 9% of total digital ad spend globally. (Source: Statista.com)
• Amazon's online stores generated an overall net income of $66.07 million in the fourth quarter of 2021, while physical stores had an overall net income of $4.68 million. Third-party retail services generated $30.32 million, subscription services $8.12 million, and Amazon Web Services (AWS) $17.79 million. Source: Statista.com)

Amazon is an e-commerce and industry giant, with ever-increasing net sales and significant revenue in various business sectors, such as advertising and web services. Despite being only fifth in terms of monthly unique visitors, Amazon remains one of the most visited sites in the United States and continues to be an industry leader.

5. Amazon Shipping Rates, Prime Members, and Third-Party Sellers

We're going to look at some of the most current and relevant data on Amazon, the e-commerce giant.

• Amazon's operating expenses exceeded $152.5 billion in 2021.
• Shipping alone costs the company $61.1 billion, up 189% since 2017.
• Amazon Prime has approximately 200 million paying members, including 112 million in the United States.
• Amazon owns around 111 private brands and sells over 22,000 of its own products, but also allows around 2 million SMEs and third-party sellers to take advantage of its successful platform. (Source: AmzScout.com, Forbes.com)

While Amazon's operational expenses are significant, the business continues to grow and attract paid Prime members. In addition to its own products, Amazon also allows third-party sellers to take advantage of its platform, providing greater choice for customers.

6. Seller accounts, employees, and average spending for Prime users

In this section, we'll talk about Amazon and its employees, its third-party sellers, and the difference in buying behavior between Prime and non-Prime users.

• Amazon has more than 1.2 million employees worldwide, adding 427,300 workers in just ten months. (Source: NewYorkTimes.com)
• Amazon has approximately 9.6 million seller accounts across its 19 marketplaces, of which only 10% make more than $100,000 in sales per year. (Source: Marketplacepulse.com)
• Amazon Prime members spend over $1,400 per year on the platform, while regular shoppers spend around $600 per year. (Source: Statista.com)

Despite Amazon's difficult reputation when it comes to employees, the company continues to employ large numbers of people and add workers due to increased online sales during the pandemic. Likewise, even though Amazon offers a platform to a large number of third-party sellers, most of them have fairly low sales. Finally, the company can expect increased revenue as more consumers opt for Prime memberships.

7. Popular products and Alexa users

In this snippet, we're going to talk about the most recent statistics about consumer shopping preferences on Amazon, the most popular product categories on the platform, the number of items listed on the platform, and the voice assistants most used for ordering.

• Electronics is the most popular product category on Amazon, 44% of consumers are ready to buy electronic products on the platform. (Source: Feedvisor.com)
• Computers are of interest to 62% of Prime members and 73% of non-Prime members.
• Smartphones and accessories are the preferred products for young adults aged 18 to 26. (Source: Slideshare.com)
• Clothing, shoes, and jewelry are the second most popular category on the platform, with 43 percent of consumers interested.
• Home and cooking, as well as beauty and personal care, are also popular categories, with 39% and 36% of consumers interested, respectively.
• The baby product category is the least popular on the platform, with only 9% of users interested in buying them.
• There are around 12 million products and services listed on Amazon, but if you take into account SMEs and third-party sellers, there would be around 350 million items listed on the platform. (Source: Repricerexpenses.com)
• Alexa is the most popular voice assistant, with 63% of companies developing solutions for this platform, followed by Google Assistant (62%), Siri (39%), Cortana (30%), and Bixby (16%).

Amazon remains one of the largest online retailers in the world, with a wide range of products and services available to consumers. Data shows that electronics are the most popular product category on the platform, closely followed by clothing, shoes, and jewelry. Additionally, Alexa is the leader in voice assistants for commands.

8. Shopping and research trends

In this paragraph, we are going to see statistics and facts about using the Amazon platform to make purchases.

• Although mobile accounts for nearly 50% of all Internet traffic, the desktop is still the most used way to shop on Amazon, with 67% of consumers preferring to use their desktop computers to make purchases. Amazon Echo and Dot are the least popular choices — only 0.7% of shoppers order Amazon products using their voice-activated devices. (Source: Catalystdigital.com)
• More than 79.8% of consumers prefer to buy on Amazon because of fast and free delivery. (Source: Statista.com)
• About 63% of consumers start their product search on Amazon and about 63% also compare prices on Walmart. (Source: Catalystdigital.com)
• Amazon Web Services (AWS) and other web hosting solutions make up a significant portion of Amazon's revenue. As of March 2022, 21,206,026 active websites were using AWS. (Source: Builtwith.com)

Amazon remains a popular platform for online shopping, with a majority of users preferring to shop on their desktop computers.

Consumers particularly appreciate the speed and free delivery, whileAmazon Web Services and other web hosting solutions generate a significant portion of Amazon's revenue.

Conclusion

While the pandemic has had a devastating effect on numerous businesses in countless sectors, most e-commerce businesses have been spared.

Amazon reported record profits in 2020 and 2021, and there is every reason to believe that 2022 will continue this upward trend.

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